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Britvic Gatorade Import Export
Britvic HomeGatoradeRobert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada were the medical researchers, at theUniversity of Florida, who created the original Gatorade thirst quencher in 1965.The Gators football coach, Ray Graves, was frustrated with the performance of his players during summer practices and asked the team doctor for his insight. The doctor referred the matter to Cade and his research team, who formulated a mixture of water, sodium,sugar, potassium, phosphate and lemon juice. The drink is now known as Gatorade in honor of the football team, the Gators. The football team credits Gatorade with their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, and the drink became an instant phenomenon. Yellow Jackets coach Bud Carson, when asked why they lost, replied: "We didn’t have Gatorade. That made the difference! |
