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Robinson's Fruit Shoot is a juice drink marketed to adults for their children and produced by Britvic drinks and sold in the United Kingdom. It has been positioned as a somewhat healthier alternative to fizzy drinks such as Coca Cola, with partnerships with The Scouts, and no added sugar. Its inclusion with McDonalds Happy Meals and KFC 'Kids Meals' instead of carbonated drinks has been cited in the firm's representation to Parliament on its healthier eating initiatives, where it is described as a "high juice, no added sugar drink"(the juice content is only 11%) |
